WORDS OF WISDOM AGAINST HPV

Media: VOL - Radio - Digital - Print - OOH - Press.
KPIs: VTR - CTR.

The 2025 consumer campaign focused on conversations within the household, between a teenager living his teen life, and a mother focused on taking action right away to protect her children against HPV. Speech bubbles and relatable moments were the core of this colourful campaign full of words.

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Since 2023, as a Creative Director, I've been leading omnichannel campaigns to raise awareness about HPV, The work targeted both healthcare professionals and healthcare consumers. I've built and led a team of designers to deliver many assets.