Thibault Ludwig | Creative Direction

WELCOME
TO MY VAULT

Stocking up since 2008

Collecting
experiences to get results

My recollection of projects is as wide as wild. Each pharmaceutical company, each therapy area and each asset shaped my savoir-faire and enhanced my vision. Now it's the inner fuel I can tap into to serve your business needs.

Since 2023

Addressing
HPV-induced
cancers

Raising awareness about HPV is a public health matter all over the world. For France, I've directed omnicanal campaigns, targeting both consumers and healthcare professionals, aiming at empowering citizens to protect their teenagers early-on against papillomavirus.

2022

Enlightening radiologists forward

Radiology blends machinery, injectables, and visualisation together, in an attempt at picturing someone's condition. I think it's such an eery therapy area. I've worked on global campaigns and projects for Bayer Radiology, in Germany.

2018

Opening eyes about violence

How do we address a tough topic and make our message resonate in 28 nations? Through universal symbolism. For the European Commission, I've worked on an award winning video encouraging bystanders of violence against women to say NO.

2019

Dissecting medical education

Pharma starts with science, and medical education keeps going. I directed marketing assets for Ology, an agency providing medical education to healthcare professionals on behalf of top pharmaceutical companies.

Since 2008

Nurturing women's health

Birth-control, urinary incontinence, gut health, intimate hygiene, breast cancer, menopause... I've led a number of campaigns and assets for a large variety of products tackling women's health issues, in the 2000s, 2010s and 2020s.

2015-2018

Entertaining New Yorkers
off Broadway

Theatre can serve many purposes - for instance, casting a light on social issues to foster solutions-oriented conversation. I've led the omnichannel creative work for two off-Broadway theatre plays in NYC. J'aime l'Amérique 🇺🇸 ❤️